Online Campaign Manager
Teligence, the leader in voice-enabled social networking, is hiring a full-time Online Campaign Manager.
In this role, you'll be responsible for developing, implementing, analyzing and optimizing online lead generation campaigns that convert to online and offline sales channels, for multiple services and brands on web and mobile.
What You'll Do
- Identify, execute and optimize online acquisition programs to acquire customers at targeted CPA, for paid search, SEO, affiliate marketing, email display advertising, mobile marketing and social media, and others as required
- Maintain, analyze and publish daily, weekly and monthly reports on campaign performance
- Work with internal and external vendors to develop creative including email, banner ads, landing pages, mobile text and display ads
- Manage vendor relationships including paid search agency, SEO agency, web designers, online media companies and affiliate networks, including coordinating contracts and insertion orders, managing accruals and dispute resolution
- Manage and monitor online marketing budget, continuously evaluating campaigns and programs for cost-effectiveness
- Work closely with other departments on creative messaging, integrated campaigns, social media and public relations
- Research and recommend new marketing, branding and promotional opportunities to help achieve revenue and profit objectives
Who You Are
Experience and Skills
- 5+ years of online marketing experience
- 2+ years managing online affiliate programs
- Proven record of success developing, implementing and optimizing online acquisition campaigns including SEO, SEM, affiliates, display, email and social media
- Thorough understanding of Google Analytics, Google Adwords, Google Webmaster Tools
- Demonstrated experience using Google Optimizer or similar for A/B and multivariate testing
- Proven record of success in developing and implementing online marketing strategies
- Understanding of customer segmentation and targeting strategies
- Understanding of online marketing best practices for optimal impact and performance
- As this position may require writing copy and proofing ads, excellent written English is mandatory
Education
- Post-secondary degree in Internet Marketing and/or relevant experience
- Current participation in Internet marketing workshops, seminars and conferences
Nice to Haves
- Proficiency in basic HTML
- Campaign management experience in online dating, gaming or adult entertainment industries
- Proficiency with Hitwise
- Copywriting experience
What You'll Get
Teligence makes it possible for everyone to create intimate, emotional and immediate connections that bring them closer to others and enrich their lives. Every month, millions of people across North America use our chatlines to make million of calls, connecting with real people for friendship, dating and fun. We are pleased to offer our employees:
- Competitive salary and generous benefits package, including wellness and work/life services; RRSP matching; medical and dental coverage; and more
- Beautiful offices in downtown Vancouver, featuring bright, open-plan workspaces
- Fun, collaborative environment with a focus on employee recognition
Sound Like You? Apply Now!
If you're interested in this position, send your cover letter and resume in MS Word or PDF format to careers@teligence.net
Heads Up!
We're an adult-oriented company, and the Online Campaign Manager will definitely be exposed to (and assist in the creation of) adult-oriented audio and visual content in the course of an average workday, as well as periodically be exposed to sexually explicit conversation between members of our chatlines.
As well, you may be responsible for implementing and adhering to approved security controls and procedures in support of the Credit Card Security and Computer Use & Electronic Communications policies.
